Cookies Policy

When does this Cookies Policy apply?

In this Cookies Policy, references to “ZESIM”, “we”, “us”, or “our” refer to support@zesim.net.

We are committed to respecting your privacy and being transparent about how we or third parties acting on our behalf may use cookies and other tracking technologies on our website (“Website”) or mobile application (“Application”). This Cookies Policy explains what cookies and other tracking technologies are, which types we use, for what purposes, and how you can manage or withdraw your consent.

This Cookies Policy should be read together with our Privacy Policy, which provides more detailed information about how we process personal data and your rights under applicable data protection laws.

What are cookies?

Cookies are small files that store information about your device, how you use the website, and sometimes anonymized personal data. They allow the Website or Application to:

• ensure proper functionality
• enhance user experience
• recognize your device
• remember your preferences
• personalize content
• collect information about how the service is used
• analyze website traffic and user behavior

In addition to cookies, we may use similar technologies, such as software development kits (SDKs), pixels, tags, local storage, or device identifiers, which perform functions similar to cookies, including enabling certain features, measuring performance, analyzing usage, and supporting marketing activities.

Depending on their purpose and configuration, these technologies may collect information such as your device and browser details, IP address, interaction data, or usage patterns, and may involve first-party technologies set by us or third-party technologies set by our partners or technology providers.

What types of cookies do we use?

We use different types of cookies and other tracking technologies on our Website and Application. Depending on their purpose, some cookies are strictly necessary and are always enabled, while others are used only with your consent.

Strictly necessary cookies (“Basic only”)

These cookies are essential for the Website and Application to function properly and cannot be turned off. Without these cookies, core features and services you request may not work as intended.

They are used, for example, to:

• enable basic website and application functionality
• ensure security and network management
• remember essential user inputs or session information
• enable access to secure areas

Performance and analytics cookies

These cookies help us understand how our Website and Application are used, for example, which pages or features are most and least popular, how users navigate through the services, and whether technical issues occur.

The information collected is used to:

• analyze usage and performance
• improve functionality and user experience
• optimize content and service design

These cookies are used only with your consent. The data collected through these cookies is not intended to directly identify you and is not used to misuse your personal information.

Advertising and targeting cookies

These cookies are used to personalize marketing communications and offers and to measure the effectiveness of our advertising campaigns. Some of these cookies are set by us, while others are set by trusted third-party partners.

They may store information about your preferences and interactions with our Website or Application in order to:

• display relevant advertisements
• limit how often you see an advertisement
• help us understand the effectiveness of marketing campaigns

These cookies are used only with your consent. The data collected through these cookies is not intended to directly identify you and is not used to misuse your personal information.

How can you manage your cookie preferences?

We only deploy Strictly Necessary Cookies (“Basic only”) when you first access our Website or Application. All other cookies are considered non-essential and are used only where you have provided your prior consent.

We request your consent to use non-essential cookies through our cookie banner as follows:

• by selecting “Accept all”, you consent to the use of all cookies, including non-essential cookies
• by selecting “Basic only”, you choose to allow only strictly necessary cookies, and no non-essential cookies will be used
• by selecting “Customize”, you can choose which categories of non-essential cookies you wish to allow before they are deployed on your device

Once you have set your cookie preferences, you may change or withdraw your consent at any time through our cookie banner or settings. Withdrawing your consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.

You can also manage cookies directly through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or alert you when a website attempts to place or update a cookie on your device. Please note that if you access our Website or Application from more than one device or browser, you may need to adjust your settings separately for each of them. Additional guidance on managing cookies is available through the help or support section of your browser.

Do we make changes to this Cookies Policy?

We may update this Cookies Policy from time to time to reflect changes in legal requirements, technological developments, or our business practices. When we make material changes, we may notify you in a manner appropriate to the significance of those changes — for example, by displaying a prominent notice within our Website or Application or by sending you a direct notification.

We encourage you to review this Cookies Policy periodically to stay informed about how we use cookies. The “Effective date” at the top of this page indicates when this Cookies Policy was last revised.

How can you contact us?

If you have any questions, comments, or requests regarding this Cookies Policy or the way we use cookies, you may contact us at:

• Email: support@zesim.net
• Postal address: House No. 10, Block G-III, Wapda Town, Lahore

We will respond to your inquiry in accordance with applicable laws.